Chiara Andreatti’s Art Direction for Potocco and Radici: two very feminine stories.

Radici, a historic textile company in Val Seriana, has been producing carpet coverings and rugs since 1950, combining industrial technology, 1960s looms, and Wilton weaving. It’s a mix of experimentation that the designer triumphs with, starting from communication. Precisely built sets, authorial styling, and lights that cut through the architecture: the image created by Chiara Andreatti, who also has a past in Piero Lissoni’s studio, leaves no room for distractions.